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Holidays are Coming: 10 Marketing Tips for Small Businesses

The holidays are a busy time for everyone, and that includes small business owners. If you want your business to thrive during the holiday season, you need to start planning your marketing strategy now. Luckily, we've got you covered. Here are 10 creative ways to market your small business this holiday season courtesy of the Southeast Volusia Chamber of Commerce.

1. Put Together a Gift Guide and Share via PDF

There is one simple and effective way to market your small business during the holidays: create a gift guide in PDF form. By compiling a list of your products and services and sharing it with your customers, you can make it easy for them to find the perfect gift for their loved ones—and your business. In addition, a PDF gift guide can be easily shared via email and social media, giving you maximum exposure with minimal effort. Using an online tool, you can even split a PDF if the file size is too large for the platform by separating pages in your PDF. So this holiday season, save yourself some stress and create a gift guide in PDF form.

2. Post Interactive Content

The holidays are a hectic time, so your customers will appreciate useful content that makes their lives easier. Whether it's a blog post with gift ideas for procrastinators or a fun holiday-themed quiz, make sure your content is interactive, alluring and engaging. This is also a great opportunity to show off your brand's personality. After all, what better way to spread holiday cheer than by being fun and festive?

3. Donate to a Charity in Your Community

The holidays are a time for giving, so consider supporting a local charity this season. There are many ways to do this, from donating products to hosting fundraisers. Not only will this make your customers feel good about supporting your business, but, as Harvard Business Review points out, it will also give you some great PR. Who knows, you might even get some new customers out of it!

4. Use Social Media to Engage With Customers

Social media is a powerful tool that can help you reach new audiences and engage with existing customers. This holiday season, make sure you're active on social media and take advantage of trending topics and hashtags. And don't forget about visual content! People love seeing festive photos and videos, so make sure to share some holiday cheer on your social media channels.

5. Set Yourself Apart From Competitors With Holiday Packaging

If you want your business to stand out this holiday season, invest in some festive packaging. VistaPrint notes that customers will appreciate receiving their orders in special holiday-themed packaging, and it's a great way to spread some extra cheer. Plus, it's a great opportunity to show off your brand's personality.

6. Find Unique Ways to Reward Loyal Customers

The holidays are the perfect time to show your loyal customers how much you appreciate them. Whether it's with discounts or free shipping, make sure they know that they're valued this holiday season. After all, they're the ones who keep coming back year after year.

7. Host an Event to Remember

If you really want to get people in the door this holiday season, host a unique event at your store or office. This could be anything from an ugly sweater party to a holiday-themed photo booth. The more unique your event is, the more likely people are going to remember it—and your business—long after the holidays are over.

8. Invest in Holiday Advertising

No matter how big or small your budget is, there's always room for holiday advertising! This is an effective way to reach new audiences and remind existing customers that you're still open for business during the busy holiday season.

9. Offer Holiday-Themed Products or Services

If you offer products or services that can be customized for the holidays, now is the time to promote them! This could be anything from Christmas cards printed with your company logo to custom gift baskets filled with your products.

10. Send Holiday Greetings via Email or Direct Mail

Last but not least, don't forget about old-fashioned holiday greetings! Whether it's an e-card or a traditional card in the mail, take some time to reach out and wish your customers happy holidays.


These are just a few ideas to get you started—but there are endless possibilities when it comes to marketing your small business during the holidays. Remember to offer your customers a PDF gift guide, engage with your target audience through social media, host a special event, and offer holiday-themed products. So get creative and have fun with it!

Access even more great resources to help your business grow and thrive in our community by joining the Southeast Volusia Chamber of Commerce.

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